October 2011

INTRODUCING INDUSTRIE DENIM — A NEW RETAIL CONCEPT DEDICATED TO PREMIUM DENIM

Levi Strauss & Co. and American Rag Founder Partner to Offer Consumers Choice in Denim; First Stores Opening in San Francisco and Scottsdale

(SAN FRANCISCO) October 14, 2011 – Levi Strauss & Co. and American Rag founder, Mark Werts, today announced a collaboration on a series of new premium denim stores called INDUSTRIE DENIM in locations across the United States. The first INDUSTRIE DENIM location opened in Scottsdale, AZ earlier this month and the flagship store opened in San Francisco on October 14, 2011.

Staffed by fashion savvy sales associates dubbed "jean-iouses", the new INDUSTRIE DENIM premium stores will showcase more than 100 of the world's most sought-after denim collections, including Levi's® Red Tab, Levi's® Made & Crafted, Levi's® Vintage Clothing (LVC), Dockers®, Double RL, J Brand, PRPS, Nudie, AG, Ernest Sewn, Joe's, Current/Elliot and more.

INDUSTRIE DENIM will provide shoppers with an unparalleled selection of the world's top denim at a wide range of price points, as well as an exceptional standard of service that includes expert consultation with staff and on-site alterations and the exclusive fitting room "Booty Cam," which allows shoppers to view how the jeans appear from behind.

Mark Werts, Industrie Denim LLC CEO, "We're having an outstanding time being partnered with Levi's in launching these concept stores. From the moment Industrie Denim was conceived until now, the chemistry has been spectacular and it has been a magical project with a 1000 pieces falling into place to create something dynamic and unique for our customers."

The two current brick and mortar INDUSTRIE DENIM locations in Scottsdale and San Francisco feature industrial store interiors with decorative accents distinct to each city. Additional stores are expected to open in XX.

Robert Hanson, Global President of the Levi's® brand said, "In today's world, denim is a stylish option for a wide-range of wearing occasions and we know shoppers want choices when it comes to finding the right style for them. INDUSTRIE DENIM stores offer the ‘best of the best' in the denim world while providing shoppers with the premium shopping experience, fit, value and craftsmanship that they've come to expect from the Levi's® and Dockers® brands."

Consumer can also shop online at INDUSTRIE DENIM's e-commerce site starting in October by visiting IndustrieDenim.com

Store Details

San Francisco: 300 Grant Street, San Francisco, CA 94108, 415-397-3800

Scottsdale: 15257 N. Scottsdale Road, Suite 103 Scottsdale, AZ 85254, 480-609-7300

About INDUSTRIE DENIM
INDUSTRIE DENIM is a collaboration between American Rag founder Mark Werts and his long-time partners Rudolph Faulcon and Larry Russ with Levi Strauss and Co. and its visionary leader Robert Hanson forming Industrie Denim LLC. Combining the impressive industry experience of both retail vanguards, this venture provides an ideal stage for providing shoppers not only with an unparalleled selection of the bestdenim in the world at a wide range of price points but with an exceptional standard of service that includes expert consultation with staff, alterations and the exclusive fitting room Booty Cam, which allows shoppers to view how the jeans appear from behind. This patent-pending wonder has gained a flurry of media coverage for providing an innovative way for shoppers to ascertain the fit of the jeans. It's of particularly importance to the market as a recent Retail Monitor report shows that approximately fifty percent of consumers rank fit over all other factors such as style, price and brand in deciding their denim purchase. INDUSTRIE DENIM's retail model challenges the single brand denim store while leaving the door open to eventually create and develop its own eponymous label.

About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen™ brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and franchised and company-owned stores. As of August 28, 2011, the company operated 499 stores within 31 countries. Levi Strauss & Co.'s reported fiscal 2010 net revenues were $4.4 billion. For more information, go to levistrauss.com.

back to main news page | home | top of page